The number of people that continue to search online for more information on spray foam continues to grow, making it the most searched insulation material over other traditional types of insulation, according to data from Google Trends.
For over 15 years, “spray foam insulation” has been Googled more than “fiberglass insulation,” “cellulose insulation” and “mineral wool insulation.”
The data also shows that spray foam searches today have nearly reached peak popularity, with other traditional types of insulation reaching only a fraction of spray foam’s popularity.
This data is particularly valuable for spray foam contractors looking to get some insight into consumer trends. Searches for “building insulation,” “foam insulation,” and “spray foam insulation near me,” tend to peak during the winter, presenting an opportunity to expand marketing efforts during the colder months of the year when consumers are looking for ways to keep their homes warmer. In more good news for contractors, searches for “insulation contractor” are more popular than ever.
The evidence is indisputable. Consumers are aware of the benefits spray foam provides and want this innovative building material installed in their homes. For contractors, gaining valuable insights into consumer behavior is key to maintain the growing and dynamic spray foam industry.